Experience
Strategic Impact Through Data & Technology
Jimmy Marsanico delivers transformative solutions at the intersection of data strategy, product leadership, and technology innovation. These selected projects demonstrate definitive business outcomes across diverse industries. Each case study highlights Jimmy's unique approach to solving complex problems with data-driven insights. Reach out to learn more about any of these projects.
Prescient AI
Executive Product Leadership
Position: VP of Product & Data Science
Challenge: Reviving trust between marketing spend and measurement in a privacy-first digital environment
Solution: Developed a next-generation marketing decision engine that gave DTC brands unprecedented transparency in attribution and improved advertising ROI
Impact: Helped several clients increase ROAS or reduce CAC, often by over 20%. (See more case studies here).
Imgur
Data & Product Leadership
Position: Head of Data
Challenge: Balancing user engagement with revenue growth for a platform serving millions
Solution: Implemented comprehensive data literacy programs while building product analytics frameworks
Impact: Empowered teams to build beloved products that both lifted users' spirits and demonstrated measurable value for the Imgur Ad Sales clients by delivering bespoke data insights into their ad impacts.
Key Achievement: Introduced a new ad unit for logged-out users on the upload screen to add several thousands of weekly incremental ad revenue without affecting user experience.
Bloomberg LP
Product Leadership
Position: Head of Product, Enterprise Access Point
Challenge: Creating an industry-standard data discovery and delivery platform for sophisticated financial clients
Solution: Formerly the Bloomberg Enterprise Access Point (BEAP), now under the DATA<GO> umbrella, I led 2 cross-functional engineering teams to execute a cohesive product vision to bring BEAP to market, including the design of a RESTful API for proper machine readability, as well as provide an interactive interface for non-engineering users to explore data catalogs.
Impact: Connected technical customers with advanced data ingestion and wrangling capabilities, enhancing Bloomberg's enterprise data offerings and opening the door to self-serve purchasing.
The Muse
Data Strategy
Position: Data Science Team Lead
Challenge: Building a comprehensive analytics framework for a career development platform
Solution: Implemented custom data collection systems and grew a business intelligence team serving multiple departments
Impact:
30,000x increase in product data ingestion
Improved client retention by 11% via machine learning
Accelerated delivery of product insights and personalization
Pearson School
Metrics Planning & Business Intelligence
Position: Data Science Consultant (via Fino Consulting)
Challenge: Measuring the efficacy of K-12 learning resources and courseware to improve educational outcomes
Solution: Developed custom metrics and measurements tracking performance from district down to classroom level
Impact: Successfully implemented a scalable analytics solution using Tableau's enterprise platform
Key Achievement: Delivered comprehensive data collection, ETL processes, and interactive visualizations that provided actionable insights to education partners
Unique IO
NLP Classification
Position: Data Scientist (VL Financial Associates)
Challenge: Connecting investment professionals with relevant global conferences and trade shows from an extensive database
Solution: Implemented custom machine learning algorithms using unsupervised learning and natural language processing to categorize conferences under GICS codes for investment strategists
Impact: Created personalized content discovery system that matched user portfolios and interests with relevant events, speakers, and topics
Key Achievement: Achieved 87% recall for NLP-based classification. Successfully productized complex NLP solutions into an intuitive platform interface, enhancing user experience and engagement.
Flow Control, Inc.
Technology Consulting
Position: Technology Consultant
Challenge: Modernizing lead generation for an established east coast valve and actuator manufacturer representative
Solution: Partnered with sales and marketing teams to develop software tools, rebrand the company website, implement SEO strategy, and train sales engineers
Impact: Immediate results in organic search traffic and quality lead generation
Testimonial: "The new sleek design and added capabilities (i.e. web analytics) are excellent. On top of that, we have seen immediate results; our organic search hits are up and inbound site leads have followed." — Mr. Brett Thomas, Flow Control Inc.
Ready to transform your organization's approach to data and technology? Contact Jimmy to discuss how these strategies can be applied to your unique challenges.